Stopover destination attractiveness: A quasi-experimental approach

نویسندگان

چکیده

This study contributes to the emerging field of stopover destination attractiveness. There has been a paucity published research around phenomenon stopovers, including image, during long-haul international air travel. is surprising given commercial flights date back 1930s, and that image most popular topic in tourism marketing literature since 1970s. A quasi-experimental design with samples consumers UK Australia was used test aspects proposed model The results highlight influence perceived airport ambience positive user-generated content on social media enhancing attitudinal loyalty for Dubai as destination. also highlights previous visitation located Middle East, region history negative publicity conflicts. It these findings have practical implications destinations, other destinations conflict-ridden regions such East. • rare investigation into stopovers long haul hypothesised attractiveness Dubai. importance

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ژورنال

عنوان ژورنال: Journal of Destination Marketing and Management

سال: 2021

ISSN: ['2212-5752', '2212-571X']

DOI: https://doi.org/10.1016/j.jdmm.2020.100514